Up Your Digital Game to Encourage Growth in Your Nashua, NH Business

Small businesses today face many tough choices in how to best allocate their limited resources. There is pressure to grow the business, but often not enough revenue or extra personnel to support new initiatives. Additionally, small businesses are up against larger companies that have more money and manpower to throw at problems. So, how do you compete and continue to grow? The answer is digital innovation.


By definition, digital innovation is the application of digital technologies to achieve performance improvements, growth or value creation for enterprises. In other words, it’s using technology to do things better, faster or cheaper. For small businesses, digital innovation can be a game-changer because it levels the playing field against larger organizations. It also can lead to productivity gains and process improvements that can save time and money.


There are many different ways small businesses can embrace digital innovation. The following are some key areas to focus on courtesy of the Greater Nashua Chamber of Commerce.

It's Time for an App

People spend a lot of time on their mobile devices, whether to email, text, shop, read or play games. With more consumers making purchases through their smartphones, Memo Marketing Group explains that it's becoming essential for small businesses to have a mobile app that provides a great user experience. Customers should be able to easily find what they’re looking for and make purchases with just a few clicks. If your small business doesn’t have a mobile app, you’re missing out on a big opportunity to reach new customers and grow your business.

Go Digital to Boost Your Marketing

There are many ways to use digital innovation to improve your marketing efforts and reach new customers. One way is to use machine learning algorithms to target potential customers with ads that are more likely to be of interest to them. This type of targeted advertising is much more effective than traditional advertising methods because you’re reaching people who are already interested in what you have to offer. 


Additionally, you can use data analytics tools to track which marketing channels are generating the most leads so you can focus your efforts on those channels that are giving you the best return on investment. By using digital innovation in your marketing efforts, you will be able to guarantee better results and a higher ROI.

Embrace Artificial Intelligence

If your small business isn’t using AI tools yet, now is the time to start. The Marketing Institute explains that AI tools can automate repetitive tasks so your employees can focus on higher-level work that requires human interaction. For example, if you run a customer service department, AI chatbots can handle basic inquiries so your agents can focus on more complex issues. There are AI tools available for almost every industry, so there’s no excuse not to start using them in your business today. Of course, with any type of technology adoption, there will be a learning curve for employees. But once they get comfortable with the new tools, they will be able to work more efficiently and effectively.


Connect with IT

Leveling up your digital game can feel overwhelming at first, especially if you're not tech-savvy. However, by working with a reputable IT service provider, small businesses can gain access to the latest technology and tools. In addition, IT service providers can help businesses to optimize their existing systems and processes. As a result, small businesses can reap the benefits of digital innovation without breaking the bank. By partnering with an IT service provider, small businesses can stay ahead of the competition and position themselves for long-term success.

Implement Cybersecurity Measures

Increasing your business’s reliance on technology means that you also need to protect those processes. Fortunately, cybersecurity companies can help you by implementing a firewall and dual-factor authentication, among other things. But you should also enforce with your employees the importance of password-protecting files. PDFs are the easiest file type to secure, and this PDF online editor works well if your team needs to review and comment on files. When they’re done and the file is ready to be saved or sent, they can find Protect under the Tools menu. Then, they can find Encrypt and Encrypt with Password to finalize the protection process. 


Digital innovation is essential for small businesses that want to remain competitive in today’s marketplaces. Mobile apps, improved marketing techniques, the use of AI tools, and IT services should all be part of a well-rounded strategy for business growth. Implementing even just a few of these ideas can lead to significant process improvements and cost savings for your organization.


Membership in the Greater Nashua Chamber of Commerce offers invaluable benefits to entrepreneurs in our community. Join us today!



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